What Should We Do If Student Applications Are Down?
Many school enrollment teams are getting a sinking feeling in their stomachs as they head into the summer months. Why? Applications are down. It’s been the most chaotic school year in memory, and the added uncertainty has affected staff’s typical recruitment plans and families’ motivations to enroll. But if your school has realistic enrollment targets for the coming year, don’t give up hope. You have time to make up ground. Here are three ways you can strengthen enrollment headed into this fall.
3 Website Fixes in 3 Minutes
Ugly websites are costing organizations applicants. The biggest problem I see is that most schools don’t use their website as a tool for student recruitment. A website should be the most inexpensive member of your recruitment team! Nearly all prospective parents are visiting your homepage to apply. and if your current site doesn’t connect with these families, they will look elsewhere.
This School Year Magnifies One Glaring Issue with School Websites
Unfortunately, most school websites frustrate both school administrators and families. There are a host of typical issues with messaging, layout, pictures, and mobile compatibility. But Coronavirus has pointed out an even more apparent issue school leaders are facing with sites: