5 Steps to Produce a Great Facebook Ad for Your School
You’ve heard that Facebook and Instagram Advertising is a great way to reach families online, but producing your first ad feels daunting. Do you boost an existing post? Do you run an ad with text and a single image? Do you need a professionally produced video to get results? Many factors are involved in creating a great ad, but here’s a simple five-step process to get your feet off the ground.
What Should We Do If Student Applications Are Down?
Many school enrollment teams are getting a sinking feeling in their stomachs as they head into the summer months. Why? Applications are down. It’s been the most chaotic school year in memory, and the added uncertainty has affected staff’s typical recruitment plans and families’ motivations to enroll. But if your school has realistic enrollment targets for the coming year, don’t give up hope. You have time to make up ground. Here are three ways you can strengthen enrollment headed into this fall.
3 Website Fixes in 3 Minutes
Ugly websites are costing organizations applicants. The biggest problem I see is that most schools don’t use their website as a tool for student recruitment. A website should be the most inexpensive member of your recruitment team! Nearly all prospective parents are visiting your homepage to apply. and if your current site doesn’t connect with these families, they will look elsewhere.
Are You Re-Enrollment Ready?
As a school administrator, you have responsibilities that always take less time in theory than they do in practice. Re-enrollment is near the top of that list. Communication or enrollment software issues can quickly derail your efforts and add hours of work to your plate. Here are three steps to help launch your re-enrollment campaign.
5 Ideas to Generate Parent Leads
In what ways does your school capture the interest of prospective families? Have you purposefully designed entry points for families to get to know your school? Do you have automated ways of capturing the email addresses and phone numbers of those interested?
3 Mistakes to Avoid When Creating The Perfect Call to Action
Every piece of marketing collateral you produce should have a strong call to action (CTA). When creating collateral, many people gloss over the call to action or tack it on as an afterthought. The right call to action at the right time is crucial to converting your audience into leads. Here are three pitfalls I see with CTAs and how to avoid them.
The Recruitment Step Most Schools Want to Skip
Most recruitment and enrollment staff understand how crucial their efforts are to maintain a healthy organization. They eagerly throw their energy into creating recruitment collateral, running ads, and connecting with the community every opportunity they get. The problem is they typically bypass the most foundational step in creating an effective recruitment campaign: clarifying their message.